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Month: April 2025

Expiration Labels Around the World: How Different Countries Mark Freshness

Whenever people buy food and other perishable goods, they often check various labels on the packaging — brand names, nutrition facts, ingredients, and marks of authenticity. However, one label always stands out: the expiration date. This small yet crucial detail ensures food safety, helping customers choose the freshest and best…

Mail Marketing in 2025: How are Direct Mail and Digital Mail Doing?

Digital mail vs. physical, direct mail. Some businesses think they must choose between these two mediums. Similarly, many articles compare and contrast them, only to say, “It’s up to the customer.” But why not use both? Instead of picking sides, let’s look at the trends for both and see how…

How Postcards Shaped Travel Marketing (And Why They Still Matter Today)

Although postcards are strongly associated with leisure travel, they were originally created as a cheaper and more practical alternative to standard letters. In 1869, Dr. Emanuel Herrman, a professor of Economics from Vienna, suggested a more cost-effective method for shorter communications, paving the way for the first postcard. Made of…