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Category: Marketing Tips

Mail Marketing in 2025: How are Direct Mail and Digital Mail Doing?

Digital mail vs. physical, direct mail. Some businesses think they must choose between these two mediums. Similarly, many articles compare and contrast them, only to say, “It’s up to the customer.” But why not use both? Instead of picking sides, let’s look at the trends for both and see how…

Revolutionize Your Networking: Why Adding QR Codes to Business Cards is a Game Changer

Recently updated on May 31st, 2024 at 04:29 amNowadays, business cards are evolving and are not limited to their conventional format. At present, more business owners are incorporating QR codes (or Quick Response codes) in almost everything – signs, banners, websites, and even business cards. Not only do they provide…

Maximizing Sales with Custom Holiday Packaging – 2023 Trends and Insights

Recently updated on January 23rd, 2025 at 10:48 pmThe holiday season is a time for joy, love, and — for businesses — potential sales boosts. It’s a season when people are in the shopping spirit, and brands have the unique opportunity to make a memorable impact. One effective way to…

20 Creative Ways to Hand Out Business Cards (Even When No One Is Asking For Them)

Recently updated on January 30th, 2025 at 01:28 amFor many professionals, handing out business cards is necessary for promoting their companies and creating connections. And while many will gladly receive your cards, there are times when you need to be creative to make sure your cards land in the right…

From Delivery to Conversion: 8 Postcard Campaign Metrics That Drive Results

Recently updated on November 16th, 2023 at 08:17 pmPostcard campaigns like direct mail are tried and tested marketing tools. However, measuring your success may pose a challenge. With so many variables at play, from design to distribution, understanding the impact of your efforts is crucial. In this article, we delve…

Poster Power: The Explosive Effects of Poster Printing on Small Businesses

Recently updated on January 24th, 2018 at 01:20 pmI use the same route going to work every day. And for the past month, I’ve been seeing a poster for a movie that’ll be shown in our local movie theater. I had no plans on seeing it but I gave in…

Funny Yard Signs: Are They Effective? (With Samples)

Recently updated on January 19th, 2018 at 11:27 pmYard signs are unique marketing materials since most of them are voluntarily put up outside someone’s house or business. Yard signs are therefore an extension of a homeowner’s personality and beliefs. That’s why some people and businesses inject humor in their signs…